Adolfo Fernández

Global Business Executive and General Manager building and scaling global platforms at the intersection of AI, Commerce and Fintech.

THE COMPANIES THAT WIN DON’T SELL BETTER PRODUCTS.

THEY SELL THE WORK ITSELF — THE OUTCOME, AND THE CONFIDENCE THAT COMES WITH IT.

That’s been my career’s single bet.

I’ve spent my career building global platforms at the intersection of AI, advertising, commerce, and fintech across more than 100 countries — where the rules change at the zip-code level — turning that complexity into durable P&L growth across multi-billion-dollar businesses.

Adolfo Fernández, Global Business Executive and General Manager.

01 / GOOGLE

Leading Shopping’s Business Model Transformation

Ran the product strategy for Google’s multi-billion-dollar SMB commerce business—launching the first generation of AI-powered commerce advertising solutions.

02 / TIKTOK

Turned Entertainment into a Global Commerce Engine

Led the strategic transformation from entertainment platform into a global commerce engine—doubling revenue growth and building TikTok’s largest and fastest-growing advertising business.

03 / INTUIT

Powering Prosperity Through an Agentic Global Platform

Leading Intuit’s international business transformation — replacing a fragmented country-by-country sales-led model with an agentic AI global platform, built once and deployed everywhere.

AI is about to turn every company into a services company.

The campaigns that turn advertising budgets into customers. The operations that turn sales into revenue. The work that turns data into compliance and confidence. AI is about to compress the gap between software and outcome turning every company into a services company. The winners of every big shift are the ones who adapt their business model, not just the product. That’s the bet I execute every day.