L eading the global go-to-market strategy for a multi-billion dollar revenue digital media product. Representing the second most valuable brand in the world at some of the most influential business and economic forums on the planet. Building new customer acquisition channels, sales programs and partnerships from the ground up. And counseling startups, SMBs and Fortune 500 companies on their international expansion and commercialization strategies.

These are the moments that have defined Adolfo’s more than ten years as a strategist, an advocate for building user-first solutions, and an advisor for some of the fastest-growing companies across the globe.

With vast experience in international business development and program management in the digital ecosystem, Adolfo joined Google as Business Development Manager for Spain & Portugal in 2015, where he was entrusted with the customer acquisition strategy and operations for the company in the region. In early 2018, Adolfo took over the role of Global Program Manager to spearhead Google’s Internationalization advisory services, and in 2019 he moved to Silicon Valley to lead Google Shopping commercialization strategy for the SMB segment.

Passionate about the role that technology plays in the economy and overall society, Adolfo has participated at over 200 conferences, including some of the most influential forums worldwide, such as the United Nations and World Trade Organization, to discuss topics related to digital transformation and globalization. He has recently been invited by the World Economic Forum to join its Expert Network as an expert reference on Retail, Consumer Goods & Lifestyle, and Digital Communications.

In addition to his role at Google, Adolfo has collaborated as a guest lecturer with some of the most prestigious educational organizations worldwide, such as IE Business School and MIT, conducting workshops and clinics on digital transformation, innovation, design thinking, and employability in the technology industry.

He hold a Masters in International Management from IE Business School, as well as a BA in Business Administration from the University of Santiago de Compostela.

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