export Archives

Business Internationalization

Italians queuing for American coffee

Who doesn't like the smell of fresh coffee when you wake up? It's seven in the morning, and as I write these lines, you can already feel the smell of fresh coffee coming from the kitchen. Black, without sugar, without…

Adolfo FernándezJanuary 19, 2019

Internationalization Technology

Where Export Meets Technology

New technologies such as advanced robotics, 3D-printing, big data and the Internet of Things are rapidly changing the way firms do business. The same way they’ve disrupted companies domestic operations, they’ve incredibly shaped the way in which enterprises expand into…

Adolfo FernándezDecember 16, 2018

Internationalization

One size does not fit us all

Earlier this week, I spent a couple of days in Warsaw, Poland, where I was invited by my colleagues from Google Central Europe to their annual retail event, Retail @ Google CEE. A gathering of +120 executives from the retail…

Adolfo FernándezSeptember 1, 2018

export Archives - Adolfo Fernandez

Italians queuing for American coffee

Where Export Meets Technology

One size does not fit us all

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